03
Commerce / Interaction
OBJECT
CLIENT
Object Works
ROLE
Digital Product + Interaction
SCOPE
Commerce experience, product storytelling, prototype
YEAR
2024
03
OBJECT
PRODUCT / SYSTEM
0/1
01 / CHALLENGE
Translate the physical intelligence of a product collection into an online decision without flattening it into a catalogue.
02 / APPROACH
Material studies, precise product states and direct comparison tools turn browsing into an informed, tactile sequence.
03 / SELECTED SCREENS
FLOW / 01
SYSTEM / 02
04 / OUTCOME
The collection became easier to understand and more desirable before a customer ever reached checkout.
31% lift in product-detail engagement
CREDITS / SERVICES
Product imagery and art direction by Object Works.